LOGOS and BRANDING

There’s some confusion about the differences between a LOGO, an IDENTITY, and a BRAND.

If you're are a bit unclear, this might help:

 

LOGO

• The representation or trademark of the organization in its simplest form

• The emblem or mascot of the organization

• The foremost element that triggers the feelings of consumers

 

IDENTITY

• The different physical elements of the company that work together and customers come in contact with

• The complete package of company materials: your logo, business cards, email signatures, websites, ads, your employee uniforms, store layout design, package design, corporate jingle, etc.

 

BRAND

• A concept, not a concrete object

• The foundation of your entire marketing framework

• The emotional and psychological relationship between a company and consumers

• What people think and feel when they experience your company (their gut feeling)

• Envisioning the brand you want to create comes way before designing your logo and corporate identity.

BACK TO THE BEGINNING

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